Sunday, February 20, 2011

"'TiVo' for Reading" thoughts

http://www.businessweek.com/magazine/content/11_09/b4217040967211.htm

The above link is to a businessweek article that discusses new applications which allows users to save online articles to a mobile device. The new apps, currently being offered by a few websites, were developed in response to those who have found interesting, long articles to read, but do not have the time at that moment to read them. Thus, this application allows users to save the article to read in the future. This technology is becoming increasingly popular. Instapaper and Read it Later, the two largest websites that offer the technology, collectively have more than 4 million subscribers.
I think that this is a great idea. There are many times when one comes across an article at work or home that is enticing to read but not convenient at the time. This application is a proper response to a problem encountered by many. Another interesting point to consider is the potential revenue these applications could be taking away from publishing companies. Since the article that is saved to the mobile device does not include ads, publishing companies may begin to lose out on ad revenue if these applications become large enough.
-Matt Hines

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