http://www.businessweek.com/technology/content/feb2011/tc20110228_366762.htm
The link above is to an article from Businessweek.com which discusses new data mining that technology that could have an enormous impact on market research in the future. The article focused on car manufacturer KIA and how they "will use a tool that can swiftly analyze large numbers of opinions on the Web, including blogs, the microblogging site Twitter, and social networking service Facebook." The technology is called Mass Opinion Business Intelligence (MOBI). While the idea is innovative, many have been skeptical as to how reliable the mined information actually is.
I thought that this new approach to market research was extremely innovative. MOBI is a definetly more efficient data mining tool than surveys, and other data mining techniques. However, there are a few potentially complications that I can foresee with this new technology. First, the reliability of the mined data is questionable. There may be posts via Twitter or Facebook that are sarcastic in tone that the computer may read in a wrong way. Second, MOBI poses potential privacy issues. People may not be comfortable with a computer mining their information and using it to better market to them.
Monday, March 14, 2011
Monday, March 7, 2011
Facebook teaming up with Skype
http://www.businessweek.com/news/2011-03-05/facebook-is-said-to-resume-talks-with-skype-on-video-calling.html
The link above is to an article that discusses a potential team up between Skype and Facebook. According to the article, Facebook and Skype are working on integrating Skype's video conferencing features into Facebook. This would allow Facebook to compete with both Apple and Google; both companies have introduced video conferencing technology in the past year. While there are no official announcements yet regarding this potential integration, it makes sence for both sides. For Skype, it allows millions of users to be introduced to a service that otherwise would have been ignored. For Facebook, it allows them to enhance their service and allow them to compete more effectively against Apple and Google. In addition, this broadens Facebook's horizontal integration. For example, users can now accomplish many activities through Facebook that they otherwise would have had to use another website to accomplish.
The link above is to an article that discusses a potential team up between Skype and Facebook. According to the article, Facebook and Skype are working on integrating Skype's video conferencing features into Facebook. This would allow Facebook to compete with both Apple and Google; both companies have introduced video conferencing technology in the past year. While there are no official announcements yet regarding this potential integration, it makes sence for both sides. For Skype, it allows millions of users to be introduced to a service that otherwise would have been ignored. For Facebook, it allows them to enhance their service and allow them to compete more effectively against Apple and Google. In addition, this broadens Facebook's horizontal integration. For example, users can now accomplish many activities through Facebook that they otherwise would have had to use another website to accomplish.
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