http://www.businessweek.com/technology/content/feb2011/tc20110228_366762.htm
The link above is to an article from Businessweek.com which discusses new data mining that technology that could have an enormous impact on market research in the future. The article focused on car manufacturer KIA and how they "will use a tool that can swiftly analyze large numbers of opinions on the Web, including blogs, the microblogging site Twitter, and social networking service Facebook." The technology is called Mass Opinion Business Intelligence (MOBI). While the idea is innovative, many have been skeptical as to how reliable the mined information actually is.
I thought that this new approach to market research was extremely innovative. MOBI is a definetly more efficient data mining tool than surveys, and other data mining techniques. However, there are a few potentially complications that I can foresee with this new technology. First, the reliability of the mined data is questionable. There may be posts via Twitter or Facebook that are sarcastic in tone that the computer may read in a wrong way. Second, MOBI poses potential privacy issues. People may not be comfortable with a computer mining their information and using it to better market to them.
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